“Put simply, journalism is not music.” —

Micro Economics: Why Steve Jobs and micropayments won’t save the media,” Sherman points out several problems with the idea. But, in my opinion, the most salient is this: articles are not music.

Think about your iPod. How often do you listen to the same song? (If you’re like me, hundreds of times.)

Now, how often do you read a newspaper article.

There is probably a stark contrast there.

Newspapers have experimented and failed with paid online subscriptions. It’s not the answer, because 1) Not everybody is doing it, and 2) Bloggers will leak all of the important information inside for free.

I think it’s time to go back to the drawing board on this one.


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