New York Times — A Bargain

The New York Times is toying with the idea of charging $5 per month for access to its online stories and packages. I’m with Joshua Benton on this one: sign me up!

They’re going about this all right. NYT brains have distributed a survey to print customers asking what is fair and what they would be willing to pay for online content (see story here). For the product NTY puts out, $5 a month is the bargain of a lifetime and a price people would surely pay.

My only concern (and theirs, too) is what to charge print subscribers. Is it fair to ask them to pay more for content when they are among the lessening loyal print readers? I’ll be curious to see how the print people respond.

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